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By Mike Schreiner
I get paid to save electricity every month. That’s right, I get paid to save energy on my electricity bill every month.
This is not a gimmick. Toronto based start up Lowfoot has a sophisticated software program that uses your smart meter to measure your energy use and pays you for saving energy.
The ability to measure and monetize (i.e., pay for) conservation could revolutionize our approach to energy efficiency and green building retrofits. In the past decade we’ve moved from moral persuasion to save the planet to a discussion about rates of return and payback periods on energy efficiency investments. Imagine how much faster we could turn the dial on positive change if there was a market for conservation. That’s what measuring and monetizing conservation can do.
Read the whole article at Our Green Home